Where's the challenge?

The ARRL has an offer for the 75th anniversary of ARES with a commemorative "Challenge Coin".

I first noticed it and thought to myself "What does one have to do in order to earn the coin?".

I figured you would have to check in to x-number of ARES nets, participate in so many events, talk to this many ARES groups, etc.

So what does it take to "earn" a Challenge Coin? $9.95 + shipping.

That's rather funny. When I hear "Challenge" I think of some sort of effort that has to be put in to earn such a prestigious item. Apparently not.

In any case, save yourself the trouble of being challenged and cough up the dough already!